The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dumb Ways To Die Agency: McCann / Melbourne Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single
Don?t make up and drive Agency: DDB Tribal Group / Berlin Client: Volkswagen Category: Online Films & Video / Short Form - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Music Videos
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Blades by Kenny Powers Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly Agency: Mother New York / New York Client: Animal Category: Online Films & Video / Long Form - Single
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Buyral Agency: John St. / Toronto Client: John St. Category: Online Films & Video / Self-Promotion - Single
Baby's on Fire Agency: Egg Films / Cape Town Client: Die Antwoord Category: Online Films & Video / Music Videos
A woman's nightmare Agency: Publicis Conseil / Paris Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
The Chase Agency: CP+B / Boulder Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Display Category: Online Films & Video / Long Form - Single
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Golden Chains Agency: CLM BBDO / Paris Client: ALB Category: Online Films & Video / Self-Promotion - Single
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Bullet Agency: Cundari / Toronto Client: BMW Canada Category: Online Films & Video / Music Videos
17 Make-up Songs "Tonight We're Going Out Out" Agency: Mother / London Client: Boots Category: Online Films & Video / Music Videos
Music from Nature Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe Agency: B-Reel / New York Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video Agency: Bradley and Montgomery / Indianapolis Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl Agency: Euro RSCG / London Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Trevor's Tips Agency: Publicis Mojo / Auckland Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes
#RiseAbove Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Meet Me Here Agency: Lucid / Seattle Client: Lucid Category: Online Films & Video / Short Form - Series/Episodes
Yoga Agency: Cactus / Denver Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Twinkle Agency: Havas Worldwide / London Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India Agency: AKQA / London Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew Agency: Davie Brown Entertainment / Dallas Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Suit Up Agency: Fox Digital Studio / Los Angeles Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Call of Duty: Black Ops II - The War of the Future Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video Agency: Butler, Shine, Stern & Partners / Sausalito Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey Agency: 180LA / Santa Monica Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World Agency: Ogilvy France / Paris Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film Agency: Whybin\TBWA / Sydney Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video Agency: Rethink / Vancouver Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single
Beach Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love Agency: BBH / New York Client: Unilever Category: Online Films & Video / Short Form - Single
Princess Agency: Dare / Vancouver Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
The World's Most Downloaded Man Agency: Filadelfia Comunicacao / Belo Horizonte Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million Agency: Grey / New York Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse Agency: BBDO / New York Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single

2013 Interactive Gold Pencil

McCann / Melbourne

Metro Trains

Dumb Ways To Die

Online Films & Video / Music Videos

13068N

2013 Interactive Gold Pencil

Wieden+Kennedy / Portland

Old Spice

Muscle Music

Online Films & Video / Music Videos

13069N

2013 Interactive Gold Pencil

DC Shoes / Los Angeles

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

13058N

2013 Interactive Gold Pencil

DDB Tribal Group / Berlin

Volkswagen

Don?t make up and drive

Online Films & Video / Short Form - Single

13055N

2013 Interactive Silver Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Music Videos

13070N

2013 Interactive Silver Pencil

The Martin Agency / Richmond

The JFK Presidential Library & Museum

Clouds Over Cuba

Online Films & Video / Public Service/Non-Profit

13064N

2013 Interactive Silver Pencil

72andSunny / Los Angeles

K-Swiss

Blades by Kenny Powers

Online Films & Video / Long Form - Single

13059N

2013 Interactive Silver Pencil

Mother New York / New York

Animal

Boxing Lessons with Eric Kelly

Online Films & Video / Long Form - Single

13060N

2013 Interactive Silver Pencil

Pereira & O'Dell / San Francisco

Intel + Toshiba

The Beauty Inside

Online Films & Video / Long Form - Series/Episodes

13063N

2013 Interactive Silver Pencil

John St. / Toronto

John St.

Buyral

Online Films & Video / Self-Promotion - Single

13066N

2013 Interactive Bronze Pencil

Egg Films / Cape Town

Die Antwoord

Baby's on Fire

Online Films & Video / Music Videos

13071N

2013 Interactive Bronze Pencil

Publicis Conseil / Paris

Samusocial de Paris

A woman's nightmare

Online Films & Video / Public Service/Non-Profit

13065N

2013 Interactive Bronze Pencil

CP+B / Boulder

Grey Poupon

The Chase

Online Films & Video / Long Form - Single

13061N

2013 Interactive Bronze Pencil

Johannes Leonardo / New York

Google Display

Project Re: Brief

Online Films & Video / Long Form - Single

13062N

2013 Interactive Bronze Pencil

Abbott Mead Vickers BBDO / London

Diageo

Sheepdog

Online Films & Video / Short Form - Single

13056N

2013 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video

Online Films & Video / Short Form - Single

13057N

2013 Interactive Bronze Pencil

CLM BBDO / Paris

ALB

Golden Chains

Online Films & Video / Self-Promotion - Single

13067N

2013 Interactive Bronze Pencil

Google Creative Lab / London

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

13054N

2013 Interactive Merit Award

Cundari / Toronto

BMW Canada

Bullet

Online Films & Video / Music Videos

13249N

2013 Interactive Merit Award

Mother / London

Boots

17 Make-up Songs "Tonight We're Going Out Out"

Online Films & Video / Music Videos

13250N

2013 Interactive Merit Award

Baldwin& / Raleigh

Burt's Bees

Music from Nature

Online Films & Video / Music Videos

13251N

2013 Interactive Merit Award

B-Reel / New York

Google

The Bravest Man in the Universe

Online Films & Video / Music Videos

13252N

2013 Interactive Merit Award

Bradley and Montgomery / Indianapolis

Microsoft Internet Explorer

Jasmine V Interactive Music Video

Online Films & Video / Music Videos

13254N

2013 Interactive Merit Award

Euro RSCG / London

Reckitt Benkiser

Vinyl

Online Films & Video / Music Videos

13255N

2013 Interactive Merit Award

Publicis Mojo / Auckland

Goodman Fielder

Trevor's Tips

Online Films & Video / Short Form - Series/Episodes

13238N

2013 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

#RiseAbove

Online Films & Video / Short Form - Series/Episodes

13239N

2013 Interactive Merit Award

Lucid / Seattle

Lucid

Meet Me Here

Online Films & Video / Short Form - Series/Episodes

13240N

2013 Interactive Merit Award

Cactus / Denver

Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention

Yoga

Online Films & Video / Public Service/Non-Profit

13247N

2013 Interactive Merit Award

Havas Worldwide / London

Chivas

Twinkle

Online Films & Video / Long Form - Single

13241N

2013 Interactive Merit Award

Euro RSCG / London

Credit Suisse

Metamorphosis

Online Films & Video / Long Form - Single

13242N

2013 Interactive Merit Award

AKQA / London

Nissan

New Star of India

Online Films & Video / Long Form - Single

13243N

2013 Interactive Merit Award

Davie Brown Entertainment / Dallas

Pepsi MAX (PepsiCo)

Uncle Drew

Online Films & Video / Long Form - Single

13244N

2013 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

Volvo Trucks

The Ballerina Stunt

Online Films & Video / Long Form - Single

13245N

2013 Interactive Merit Award

Fox Digital Studio / Los Angeles

DIRECTV

Suit Up

Online Films & Video / Long Form - Series/Episodes

13246N

2013 Interactive Merit Award

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Black Ops II - The War of the Future

Online Films & Video / Short Form - Single

13227N

2013 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Columbia

Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video

Online Films & Video / Short Form - Single

13228N

2013 Interactive Merit Award

180LA / Santa Monica

Expedia

Artie's Journey

Online Films & Video / Short Form - Single

13229N

2013 Interactive Merit Award

Ogilvy France / Paris

Ferrero - Tic Tac

The Worst Breath in the World

Online Films & Video / Short Form - Single

13230N

2013 Interactive Merit Award

Whybin\TBWA / Sydney

M.J Bale

Grazed on Greatness - Viral Film

Online Films & Video / Short Form - Single

13231N

2013 Interactive Merit Award

Rethink / Vancouver

Molson Canadian

Canthem Online Video

Online Films & Video / Short Form - Single

13232N

2013 Interactive Merit Award

Stinkdigital / London

Red Stripe

Make Music in the Corner Shop

Online Films & Video / Short Form - Single

13233N

2013 Interactive Merit Award

Weapon7 / London

Smart

Skate Fortwo

Online Films & Video / Short Form - Single

13234N

2013 Interactive Merit Award

Wieden+Kennedy / New York

Southern Comfort

Beach

Online Films & Video / Short Form - Single

13235N

2013 Interactive Merit Award

BBH / New York

Unilever

Office Love

Online Films & Video / Short Form - Single

13236N

2013 Interactive Merit Award

Dare / Vancouver

Whistler Film Festival

Princess

Online Films & Video / Short Form - Single

13237N

2013 Interactive Merit Award

Filadelfia Comunicacao / Belo Horizonte

Camera Clara Photography Studio

The World's Most Downloaded Man

Online Films & Video / Self-Promotion - Single

13248N

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Online Films & Video / Event or Live Webcast - Single

13220N

2013 Interactive Merit Award

Grey / New York

Febreze

Thanks A Million

Online Films & Video / Event or Live Webcast - Single

13221N

2013 Interactive Merit Award

BBDO / New York

GE

Pulse

Online Films & Video / Event or Live Webcast - Single

13222N

2013 Interactive Merit Award

M&C Saatchi/Mark / Sydney

Google Australia & Opera House

Frontrow

Online Films & Video / Event or Live Webcast - Single

13223N

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