The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Online Films & Video / Music Videos
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Music Videos
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Don?t make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Online Films & Video / Short Form - Single
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Online Films & Video / Public Service/Non-Profit
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Baby's on Fire
Agency: Egg Films / Cape Town
Client: Die Antwoord Category: Online Films & Video / Music Videos
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
The Chase
Agency: CP+B / Boulder
Client: Grey Poupon Category: Online Films & Video / Long Form - Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Online Films & Video / Long Form - Single
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London
Client: Boots Category: Online Films & Video / Music Videos
Music from Nature
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe
Agency: B-Reel / New York
Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video
Agency: Bradley and Montgomery / Indianapolis
Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl
Agency: Euro RSCG / London
Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Trevor's Tips
Agency: Publicis Mojo / Auckland
Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Meet Me Here
Agency: Lucid / Seattle
Client: Lucid Category: Online Films & Video / Short Form - Series/Episodes
Yoga
Agency: Cactus / Denver
Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Suit Up
Agency: Fox Digital Studio / Los Angeles
Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Artie's Journey
Agency: 180LA / Santa Monica
Client: Expedia Category: Online Films & Video / Short Form - Single
The Worst Breath in the World
Agency: Ogilvy France / Paris
Client: Ferrero - Tic Tac Category: Online Films & Video / Short Form - Single
Grazed on Greatness - Viral Film
Agency: Whybin\TBWA / Sydney
Client: M.J Bale Category: Online Films & Video / Short Form - Single
Canthem Online Video
Agency: Rethink / Vancouver
Client: Molson Canadian Category: Online Films & Video / Short Form - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Online Films & Video / Short Form - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Online Films & Video / Short Form - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Online Films & Video / Short Form - Single
Office Love
Agency: BBH / New York
Client: Unilever Category: Online Films & Video / Short Form - Single
Princess
Agency: Dare / Vancouver
Client: Whistler Film Festival Category: Online Films & Video / Short Form - Single
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million
Agency: Grey / New York
Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single